Footwasher Media is the US headquarters of Cyber Protection Magazine and the Crucial Tech Podcast. We explain the technology that affects us all in terms most people can understand. We concentrate on producing news and commentary on cybersecurity, semiconductors, electronic systems, and renewable energy.

If you have a story to tell in these areas, we want to hear from you.

We also provide consultation on what constitutes news on any technology because content is a problem. It can build bridges to your market, if you have the knowledge and take the time to do it right.

The content problem

We have talked to hundreds of companies and agencies principals about content strategy and they all agree...

Anyone can create content, but not everyone is good at it
It’s less about talent and more about experience
It’s less about knowledge and more about empathy
It can’t be done by committee but can be done by conversation

Artificia intelligence (AI) and inexperienced people can create content cheaply, but that content has been proven to create distrust in audiences, especially when the subject of the content is complex. Agencies serving the technology world understand the content problem better than their clients do, but they can't find the talent, experience, customer empathy and the ability to create the content to do the job. That’s the content problem.

We have been producing engaging, trustworthy and ethical content for more than 40 years.

We are respected in multiple industries, government, and non-profit markets.

We can work within your budgets to produce strategies and content for clients that get results.

We can even teach your team and clients how to do it better.

In short, we solve the content problem.